Panera Bread is celebrating 10 years of fighting breast cancer by baking bagels.
This October, the signature Pink Ribbon Bagel will be sold at 1,500 Panera locations across the country including the two in Hingham: at the Hingham Shipayrd and Derby Street Shoppes.
Tim Walsh, who is the General Manager of the Panera at the Hingham Shipyard, said at least 10 cents of the proceeds from each bagel sold at the Shipyard location go to a variety of breast cancer causes at the South Shore Hospital. Proceeds from the Pink Ribbon Bagels sold at the Derby Street Shoppes location will be donated to Children’s Hospital Boston.
“I love this program,” Walsh said. “If every company did this, we wouldn’t have as many problems.”
Walsh has placed signs at the bakery’s entrance to promote the bagels but said they are so delicious that they are selling themselves. Shaped in the form of the iconic pink ribbon, Pink Ribbon Bagels feature cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and are baked early each morning by Panera’s bakers at each bakery-cafe. Walsh said at the Shipyard location, he sells over a dozen each morning.
Across the country 7 million have been sold since 2001 and sales from the Pink Ribbon Bagel have now raised more than $1 million for breast cancer charities. Last year, Panera raised more than $75,000 for charity. Now, Panera Bread and its franchisees hope to make 2011 the largest year for donations ever.
In Greater Boston, proceeds from Pink Ribbon Bagel will benefit the Center for Young Women’s Health at Children’s Hospital Boston, South Shore Hospital, and the UMass Memorial Comprehensive Breast Center.