Owner Pat Halliday said it isn’t just the delicious ice cream, burgers and hot dogs that keep customers coming back to - it’s the tradition, family atmosphere, and friendly customer service.
“ People’s grandfathers used to go to Brigham’s-kids grew up on Brigham’s ice cream.,” Halliday said. “When people come in and order a chocolate ice cream cone, they know it’s the same chocolate ice cream their grandfather had, and that’s a difference.”
Halliday has been with the Brigham’s in Hingham Square for 15 years and she has owned it for 8 years and despite the closings of other Brigham’s across the South Shore, she says her privately owned business is going nowhere.
Brigham’s in Hingham Square has been operating in Hingham since 1954 and even with the additions of the Hingham Shipyard, Derby Street Shoppes and the recent recession the country has faced, the local restaurant manages to keep customers coming back for more.
“I think people still like this area of Hingham Square,” Halliday said. “We have really loyal customers. We know their families-their mother and fathers. We have watched children grow into adults and now see their children come in. They have been coming here for years.”
Even with old traditions at Brigham’s, the Hingham restaurant is always offering something new. This summer, on Thursday evenings from 5 p.m. to 7:30 p.m., the ice cream parlor has invited a different Hingham neighborhood each week and offered them a “buy one cone, get one cone free” special.
Halliday said this promotion is organized to bring the Hingham community together. Where Downtown Hingham businesses are open later on Thursday’s, Halliday also hopes it will help out the other local businesses. If any street or neighborhood wants to schedule a visit they can contact Halliday by phone or by their Facebook page. Already this summer, Bradley Park and the Farm Hills neighborhoods have participated and each has brought in over two dozen neighbors.
“They are supposed to come in here all together so it brings the whole neighborhood together,” Halliday said.
As expected, summer is Brigham’s most popular season with a busy crowds packing the family restaurant from April to November. But in 2012, Brigham’s has sold more ice cream than any other year in recent memory, thanks to the warm winter, Halliday said.
Although it is best known for its popular delicious ice cream and frozen yogurt flavors such as black raspberry, the vanilla strawberry swirl, and the Oreo yogurt, its best selling items are the hot dogs and burgers.
The restaurant’s newest item has been the popular 8 oz beef burgers served with a variety of toppings such as pepper-jack cheese, red peppers and mushrooms. Other popular dishes include tuna sandwiches, egg salad, seafood salad, and grilled shrimp salad covered with mandarin oranges, and almonds with white vinaigrette dressing- all sold at family friendly prices.
Whether it’s the classic sundaes, the fountain drinks or lunch specials, Brigham’s has been pleasing Hingham customers for decades and Halliday hopes the tradition of serving local families will continue for many more years.
“We try to keep our food affordable and delicious,” Halliday said when asked about her favorite part about owning and running Brigham's. “We have customers who have been coming in as long as we have been here. We have customers come in who have been going to a Brigham’s somewhere in Massachusetts for 40 or 50 years. “
Brigham’s is located right on 37 Main Street. It is open Mon - Sat, 11am - 10:30 p.m. and closed on Sundays.